2024 Highlights & Memorable Moments
Relive the excitement of the 2024 event with our recap video, featuring a collection of the most memorable moments. This visual journey captures the essence and energy of the events, showcasing unforgettable scenes and vibrant highlights.
Mid Autumn Festival
We are thrilled to announce the successful soft launch of the GERM x Coca-Cola tumblers and Curo at the Mid-Autumn Fair, organized by BHG. Our three kiosks were a hub of excitement as we introduced these unique products to the Singapore market for the first time. The GERM x Coca-Cola tumblers, a stylish and functional collaboration, and Curo, an Indonesian marketplace offering handcrafted ceramic mugs, flowers made from cornhusk, and popular Indonesian snacks, captured the attention of attendees. The interactive kiosks provided a platform for engagement and education, generating significant interest and positive feedback. This successful launch sets a strong foundation for the official market entry of these innovative and culturally rich products in Singapore.
Gayeng 2024
Gayeng 2024 makes a comeback this year, spotlighting their lifestyle products inspired by Central Java. Emphasizing sustainability, the curated range includes handbags, clothing, and furniture. Geared towards a trade-focused audience, this event aims to expand its outreach to retail customers, offering a unique blend of Central Java-themed products that champion both style and eco-conscious practices.
Sagwadang
Sagwadang, celebrated for its iconic apple pies in Korea, has launched its inaugural pop-up in Singapore, showcasing three delectable flavors: Original Apple, Apple Vanilla, and Milk Cream Apple Pie. In addition to their renowned pastries, We worked with the KOLs and Influencers to introduce new content creation such as engaging mukbang challenges and interviews, on top of the marketing and PR efforts. This initiative not only brings a taste of Korea to Singapore but also offers a unique experience through interactive content and flavorful treats.
Bakery1946
Bakery1946 returns for its second round at Bugis Junction, unveiling a fresh line of vegetable-shaped bread alongside its renowned bestseller, the K-apple bread. Through meticulously planned strategic marketing, partnerships, and PR initiatives, this pop-up has achieved resounding success. The innovative offerings combined with effective promotion strategies have solidified Bakery1946's presence, creating a buzz and drawing crowds to experience their delectable creations.
PLAY LINE FRIENDS NewJeans Pop up
The PLAY LINE FRIENDS NEWJEANS pop-up store at Orchard Central was the first project of its kind, featuring the inaugural pop-up dedicated to K-pop merchandise under the NewJeans theme. With the right strategic marketing and PR efforts, the store presented a wide range of merchandise and photo opportunities, creating a dynamic and engaging retail experience.