About Us
Behind Bleu, The soft pulse beneath the surface.
Clients, interns, collaborators, partners — you’re welcome here.
Bleu is where global brands meet local insight, and where creative freedom is part of the process, not just the pitch. We stay intentionally small, so we can move with care, stay close to the work, and build trust that feels real.
Whether it’s a brand launch, a pop-up in a new city, or a quiet idea ready to grow, we show up with strategy, heart, and a team culture that values both. We enjoy what we do — and it shows.
OUR TEAM
Our Professionals
Whether you're a visual thinker, digital native, k-culture whisperer, or someone who makes things happen - Bleu is open to collaborators, interns, and creative wildcards.
Meet Esther
Founder & CEO / Brand Strategist
Passionate about the art of marketing, I thrive on crafting 360-degree campaigns and engaging activations that immerse audiences in compelling brand narratives. Blending creativity with strategy, I enjoy the challenge of harmonizing seamless experiences across multiple channels to captivate and resonate with diverse audiences. The dynamism of creating comprehensive marketing campaigns excites me as it allows me to explore innovative avenues, connect with people on a deeper level, and drive impactful results that leave a lasting impression.
Meet John
Chief Innovation And Partnerships Office / Brand Strategist.
John is a seasoned business leader with over 25 years of experience driving commercial growth, innovation, and strategic partnerships across the Asia Pacific region. With a proven ability to navigate complex markets, engage senior stakeholders and lead multicultural teams, John excels in creating scalable solutions that drive measurable business outcomes. As Chief Innovation and Partnerships Officer, he helps bring people closer to brands with technology.
OUR TEAM
We Can Help
We help you optimize processes, enhance efficiency, and sustain long-term growth through scalable strategy.
Sales & BD Team
They’re not just about numbers — they’re the connectors. This team listens deeply, asks the sharp questions, and turns relationships into long-term momentum. Their secret weapon? Knowing when to spark the first “what if” and when to close with clarity.
Creative Team
This is where Bleu’s pulse lives. Designers, copywriters, storytellers, and meme-lovers collide to turn brand energy into sensory experiences. Whether it’s a TikTok, a physical pop-up, or a full-blown campaign — they bring it to life with both flair and feel.
Innovation Team
At Bleu, this team is where experiments are born and wild ideas become polished strategies. From late-night idea storms to cultural deep dives, this crew thrives on exploring what’s next — and finding ways to apply it now.