Sagwadang, celebrated for its iconic apple pies in Korea, has launched its inaugural pop-up in Singapore, showcasing three delectable flavors: Original Apple, Apple Vanilla, and Milk Cream Apple Pie. In addition to their renowned pastries, We worked with the KOLs and Influencers to introduce new content creation such as engaging mukbang challenges and interviews, on top of the marketing and PR efforts. This initiative not only brings a taste of Korea to Singapore but also offers a unique experience through interactive content and flavorful treats.